Reply To: Can Someone Steal My Idea? Home › Forums › PITCH-GERM & Media Pitching › Can Someone Steal My Idea? › Reply To: Can Someone Steal My Idea? December 17, 2013 at 8:03 pm #92 carlfranklinParticipant This is frequently a topic that comes up. My two cents would be that a brilliant idea is important, but it accounts for around 5%, execution is what matters 95% of the time.